WHAT WE DO
Featured News & Insights
THE DIFFICULTY OF REGISTERING SHAPE MARKS
It has been possible to register three-dimensional shapes and containers as trade marks in South Africa since the commencement of the Trade Marks Act, 1993 (“Act”). The Act defines a ‘mark’ as “any sign capable of being represented graphically, including a … shape, … or container for goods ….”.
Shape marks represent an opportunity for proprietors to protect the goodwill they have built up in the distinctive shapes and containers related to their brands (for example the shape of a four-finger KitKat chocolate).
Click to read more.
Build your career at one of the most progressive and leading law firms in South Africa.